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Real Estate
Staging Statistics
Return on Home Improvement Investment
Chart
Vacant Home Staging
Owner Occupied Home Staging
Brochures & Literature
Testimonials
Charleston has experienced
amazing growth in the past few years. This growth has not
only given the area tremendous rise in home values, but has
also created a flood of new agents. The current market is
showing signs of slowing, creating more inventory for buyers
to chose from. The market is now necessitating a way for
both agents and homeowners to stand out. Home staging is the
answer.
Existing homeowners need to be able to compete with the
abundant new construction in the Charleston market. One of
the best ways to do that is staging. It is cost effective
and works. Staged homes sell faster and for more money than
un-staged.
|
Improvement |
Typical Cost |
Increase
in Sales
Price |
Average
Return |
Agents
who
Recommend |
|
Lighten and
Brighten |
$86-110 |
$768-935 |
769% |
84% |
|
Clean &
De-Clutter |
$305-339 |
$2,093-2,378 |
594% |
91% |
|
Fix Plumbing,
Electrical |
$338-381 |
$922-1,208 |
196% |
63% |
|
Landscape & Trim |
$432-506 |
$1,594-1,839 |
266% |
72% |
|
Staging |
$212-1,089 |
$2,275-2,841 |
169% |
76% |
|
Kitchen, Bath
Upgrades |
$1,546-2,120 |
$3,823-4,885 |
138% |
83% |
|
Repair Flooring |
$1,531-1,714 |
$2,267-2,589 |
50% |
62% |
|
Paint Exterior
Walls |
$2,188-2,381 |
$2,907-3,233 |
34% |
57% |
|
Replace Carpeting |
$2,602-2,765 |
$3,585-3,900 |
39% |
65% |
*2003 HomeGain Survey of 2,000 real estate agents nationwide
found that
moderately priced home improvements, ranging from $80-2,800,
made in preparation
for sale actually yield the highest returns when a house is
sold.
Please
notice that while home staging is listed as the number 5
most cost effective way to prepare your home for sale, #1
(Lighten & Brighten) and #2 (Clean & Declutter) are services
that First Impressions includes in our staging packages!
That means that 3 out of 5 of the most cost effective
services are included in our full service staging packages!
Now that is added value to your clients!
before
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after
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before

|
after
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Vacant Home
Staging Click here
for more photos.
Vacant home
staging prices vary depending on size of room
and rooms needing to be staged. The average
price per room is approximately $500-$800 plus
staging fee. This includes delivery, set up and
removal. Furniture may stay in home as long as
12
weeks before incurring any additional rental
fees.
Please call for consultation. There is a $50
consultation fee due at first meeting, but will
be credited towards actual staging.
Click here for
more photos.
before

|
after

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before
 |
after
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Owner Occupied
Staging Click here for
more photos.
Helping homeowners
get their homes ready for the market is one of
our most valuable services! All the marketing
money and power agents have will do nothing if
the house isn't ready for showings. Our services
range from written consultations ($95) to
Staging Supervision ($350) to Full Service
Staging ($1000 & up). We know that staged homes
sell for much more money than un-staged homes
and in less time. Let us help add to your
clients bottom line! Please call for a
consultation today!

"Affiliate
Agent Program"
-
Developed for savvy agents who want to offer
staging as one of their listing services.
Discounts and complimentary marketing materials
are provided.

"An Exact Property
Comparison"
- The value of
staging is shown clearly when comparing exact
properties on the same street. Staging saved
this client thousands.
"Bevin - It
looks incredible. I am especially pleased
with your execution. Managing and performing on
expectations is paramount in business and you
hit both. Thank you."
Greer Arthur, Partner, ACME Development
"Bevin Googer
and her team are Awesome. They came in and
put together a strategy and a plan for our on
site models that was fantastic and will work for
us as a New Homes Sales Team now and in the
future. In this market in Charleston we need
every edge we can get and Bevin and First
Impressions are one of those companies that
deliver quick and easy solutions to
presentations in New Home Sales.
She came in and got multiple options for us to
get the job done quick and economical. She was
able to work with what we had and made
improvements and we have seen sales rise in just
3 weeks of her finishing just one model that she
has worked on. We will use her and her company
on many more communities and projects going
forward."
Travis McCutchen- Prudential Carolina New Homes
Division Sales Manager.
"This is a team
of true professionals that are focused on
customer satisfaction
and exceeding your expectations with delivery of
services. With little notice and under pressure
to stage three listings, they worked 24/7 to
meet the deadlines. Staging with First
Impressions is a savvy investment tool for
realtors and sellers in this market.
Presentation in marketing of your product and in
showings to potential buyers is EVERYTHING. 'You
only get once chance to make a good impression,
so leave a mark and not a stain.'
Ann Coggiola, Agent, Prudential Carolina Real
Estate
"Melissa was
great. She came to our appointment prepared
and having already researched the market. She
had good suggestions and we were very pleased
with the selections she made. "
Michelle Scarafile, Broker Associate, Prudential
Carolina Real Estate
"Melissa goes above and beyond! She can
turn what may appear to be impossible clutter
and chaos into organized reality and charm. Her
rooms welcome you the instant you walk in with a
clean, crisp, warm feel. Thank you, Melissa, for
your services."
Pamela Cox, Realtor, Agent Owned Premiere Group
"Melissa is amazing…she was not only
professional and artistic, she was able to help
my clients re-design their home for very little
money and make it look like a show place! Both
times I used her, the homes I had listed sold
for the highest prices in their neighborhoods
per square foot! I can’t say enough about her
and how much my clients enjoyed working with
her!”
Lisa Roettger O’Keefe, Realtor, Prudential
Carolina Real Estate
“It
was a true pleasure working with Melissa.
She is very bright, energetic and creative. She was
always a lot of fun and had tons of great
ideas. She's a true "winner."
Laverna Smith, Broker Associate, Prudential
Carolina Real Estate
Please note:
Melissa Marro is
a licensed Real Estate agent. As per the code of ethics of both the
state and individual company, First Impressions and
Melissa Marro will NOT under any circumstances act
as the buying/selling agent with any customer/client
referred to by any other licensed real estate
professional.
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