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First Impressions - Home Staging and Interior Redesign in Charleston, SC
 
 


 

 
  Real Estate Professional...

Real Estate Staging Statistics
Return on Home Improvement Investment Chart
Vacant Home Staging
Owner Occupied Home Staging
Brochures & Literature
Testimonials

Charleston has experienced amazing growth in the past few years. This growth has not only given the area tremendous rise in home values, but has also created a flood of new agents. The current market is showing signs of slowing, creating more inventory for buyers to chose from. The market is now necessitating a way for both agents and homeowners to stand out. Home staging is the answer.

REAL ESTATE STAGING STATISTICS 

Existing homeowners need to be able to compete with the abundant new construction in the Charleston market. One of the best ways to do that is staging. It is cost effective and works. Staged homes sell faster and for more money than un-staged. 

Your Return on Home-Improvement Investment
 

Improvement

Typical Cost

Increase in Sales
Price

Average
Return

Agents who
Recommend

Lighten and
Brighten

$86-110

$768-935

769%

84%

Clean &
De-Clutter

$305-339

$2,093-2,378

594%

91%

Fix Plumbing,
Electrical

$338-381

$922-1,208

196%

63%

Landscape & Trim

$432-506

$1,594-1,839

266%

72%

Staging

$212-1,089

$2,275-2,841

169%

76%

Kitchen, Bath
Upgrades

$1,546-2,120

$3,823-4,885

138%

83%

Repair Flooring

$1,531-1,714

$2,267-2,589

50%

62%

Paint Exterior
Walls

$2,188-2,381

$2,907-3,233

34%

57%

Replace Carpeting

$2,602-2,765

$3,585-3,900

39%

65%

*2003 HomeGain Survey of 2,000 real estate agents nationwide found that
moderately priced home improvements, ranging from $80-2,800, made in preparation
for sale actually yield the highest returns when a house is sold. 

Please notice that while home staging is listed as the number 5 most cost effective way to prepare your home for sale, #1 (Lighten & Brighten) and #2 (Clean & Declutter) are services that First Impressions includes in our staging packages!  That means that 3 out of 5 of the most cost effective services are included in our full service staging packages!  Now that is added value to your clients!

Vacant Home Staging

before


after

before

 
after

Vacant Home Staging Click here for more photos.

Vacant home staging prices vary depending on size of room and rooms needing to be staged. The average price per room is approximately $500-$800 plus staging fee. This includes delivery, set up and removal. Furniture may stay in home as long as 12 weeks before incurring any additional rental fees.

Please call for consultation. There is a $50 consultation fee due at first meeting, but will be credited towards actual staging. Click here for more photos.

 

 
 
Owner Occupied Staging

before

 

after


 
before
after

Owner Occupied Staging Click here for more photos.

Helping homeowners get their homes ready for the market is one of our most valuable services! All the marketing money and power agents have will do nothing if the house isn't ready for showings. Our services range from written consultations ($95) to Staging Supervision ($350) to Full Service Staging ($1000 & up). We know that staged homes sell for much more money than un-staged homes and in less time. Let us help add to your clients bottom line! Please call for a consultation today!

Brochures & Literature

 
"
Affiliate Agent Program" - Developed for savvy agents who want to offer staging as one of their listing services. Discounts and complimentary marketing materials are provided.

"An Exact Property Comparison" - The value of staging is shown clearly when comparing exact properties on the same street. Staging saved this client thousands.
 

Testimonials

"Bevin - It looks incredible. I am especially pleased with your execution. Managing and performing on expectations is paramount in business and you hit both. Thank you."
Greer Arthur, Partner, ACME Development


"Bevin Googer and her team are Awesome. They came in and put together a strategy and a plan for our on site models that was fantastic and will work for us as a New Homes Sales Team now and in the future. In this market in Charleston we need every edge we can get and Bevin and First Impressions are one of those companies that deliver quick and easy solutions to presentations in New Home Sales.

She came in and got multiple options for us to get the job done quick and economical. She was able to work with what we had and made improvements and we have seen sales rise in just 3 weeks of her finishing just one model that she has worked on. We will use her and her company on many more communities and projects going forward."
Travis McCutchen- Prudential Carolina New Homes Division Sales Manager.


"This is a team of true professionals that are focused on customer satisfaction
and exceeding your expectations with delivery of services. With little notice and under pressure to stage three listings, they worked 24/7 to meet the deadlines. Staging with First Impressions is a savvy investment tool for realtors and sellers in this market. Presentation in marketing of your product and in showings to potential buyers is EVERYTHING. 'You only get once chance to make a good impression, so leave a mark and not a stain.'
Ann Coggiola, Agent, Prudential Carolina Real Estate
 


"Melissa was great. She came to our appointment prepared and having already researched the market. She had good suggestions and we were very pleased with the selections she made. "
Michelle Scarafile, Broker Associate, Prudential Carolina Real Estate



"Melissa goes above and beyond! She can turn what may appear to be impossible clutter and chaos into organized reality and charm. Her rooms welcome you the instant you walk in with a clean, crisp, warm feel. Thank you, Melissa, for your services."
Pamela Cox, Realtor, Agent Owned Premiere Group


"Melissa is amazing…she was not only professional and artistic, she was able to help my clients re-design their home for very little money and make it look like a show place!  Both times I used her, the homes I had listed sold for the highest prices in their neighborhoods per square foot!  I can’t say enough about her and how much my clients enjoyed working with her!”
Lisa Roettger O’Keefe, Realtor, Prudential Carolina Real Estate


It was a true pleasure working with Melissa.  She is very bright, energetic and creative. She was always a lot of fun and had tons of great ideas.  She's a true "winner."
Laverna Smith, Broker Associate, Prudential Carolina Real Estate

Please note: Melissa Marro is a licensed Real Estate agent. As per the code of ethics of both the state and individual company, First Impressions and Melissa Marro will NOT under any circumstances act as the buying/selling agent with any customer/client referred to by any other licensed real estate professional.
 

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