Did you know that staging a vacant home
typically cost less than your first
price reduction? If you and the
homeowner are willing to reduce the
asking price $10,000, why not spend less
than half that on staging? Vacant home
staging usually costs less than 1/2 of
1% of the list price. And, the return on
investment is 3%-9% higher offers! The
success of these numbers cannot be
argued with.
I have watched many vacant homes sit on
the market for 60, 90, even 120+ days,
with multiple price reductions!
The list price often drops as much as
$20,000. If you stage the home prior to,
or immediately after, putting it on the
market you will literally save the
homeowner thousands in price reductions.
What homeowner wouldn't love an agent
that does that?
Additionally, there are many carrying
costs to consider when selling a home.
Every month the home is the market,
there is another mortgage payment,
utility bills, insurance & tax payments,
and sometimes HOA dues. When you put all
these small figures into one large
number, does staging still seem so
expensive?
With staging, we have created a
WIN-WIN situation where both the
agent, and the homeowner WIN.
Because you, the listing agent,
recommended & encouraged staging, your
client's home has sold for more money
and in less time! Any homeowner would
gladly recommend and refer an agent with
those results to all their friends and
family.
With these kinds of results, ask
yourself, can you afford not to
stage?
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