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Staging Works!
For South Carolina Agents
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October 2007
- Vol 2, Issue 10
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In This Issue
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Quick Links
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Dear Melissa,
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The results are in! All year long you
have read our monthly newsletters where
we have told you all about staging and
shown you several photo galleries. Now,
we have some local successes and proof
that staging works in the Lowcountry!
Also, we have included some helpful
advice about what to look for when
deciding upon a home stager.
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"My listing at 144 Spring Meadows
Drive in Bridges of Summerville is a
stunning 3 story home, just over
3400 sqft, 4 - 5BR, 4 full baths.
It's only 2 years old and has very
versatile space. After seeing
Bevin's work on Daniel Island
recently, I suggested to the
homeowners they consider staging
their vacant home. We decided to
make the most of rooms of special
interest: those you'd see first upon
entering, then those with great
flex-space. The homeowners were very
pleased with the timeliness and
quality of Bevin's work. I've even
received compliments from buyers'
agents after showing. Staging a home
provides warmth and gives a
potential buyer an idea of how the
property would work with their
family's lifestyle. Thanks, Bevin,
for making 144 Spring Meadows Drive
a pleasure to show!"
Dianne Broom, Century 21 Properties
Plus, 843-343- 6207
MLS # 2727907, 144 Spring
Meadows Dr., Summerville
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Here you have it! Actual success stories of
Home Staging with First Impressions here in
the Lowcountry.
1. 941 Law Lane, Snee Farm, Mt. Pleasant,
MLS 2634953 (Vacant Staging)
- List Date - 10/25/2006
- Stage Date - 4/2/2007, list
price $324,900
- Under Contract 21 Days Later (w/ a
back up offer) 4/23/2007
- SOLD! 5/29/2007 for $320,000
2. 1588 Harborsun, Wexford Sound, James
Island, MLS 2637296 (Vacant Staging)
- List Date 11/16/2006
- Stage Date 5/3/2007, asking
price $324,500
- Under Contract 27 days later
5/30/2007
- SOLD! 6/28/2007 for $324,500
(Full Price!)
3. 76 Vanderhorst, Downtown, Charleston, MLS
2631007 (Vacant Staging)
- List Date 9/14/2006
- Stage Date 2/2/2007, asking
price $768,900
- Under Contract 4 Days Later (w/ a
back up offer), 2/6/2007
- SOLD! 3/1/2007 for $732,500
4. 2328 Daniel Island Drive, Daniel Island,
MLS 2639708 (Vacant Staging)
- List Date 12/4/2006
- Stage Date 8/8/2007, asking
price $329,900
- Under contract 43 days later,
9/20/2007
- SOLD! 9/27/2007 for $320,000
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As you may have noticed, the home staging
industry is booming! However, it is
currently an unregulated industry and there
are no industry standards. So, what should
you look for when deciding which stager to
use?
Ask to see examples of the stager's work and
see if they have testimonials from previous
clients. See if they have a good website,
business card, or brochure - everything a
legitimate business owner should have. Ask
how many homes they have staged, and how
many have sold.
What is the cost of staging, what is
included with it and how long will it take
to complete? You must not only look at the
stager's bottom line, but also at what you
are getting for the money. Is the stager
including every room that you would like
staged? Will they take 3 days or 2 weeks to
complete the staging? Are they using rental
furniture? Some stagers may charge less
because they are using lesser quality
furniture, and others may charge more for
using furniture that is more suitable for
the style and price point of your home.
Also, do not be afraid to ask the higher
priced stager to reduce their fees or revise
their proposal. Many stagers include
everything that they think should be
done in a home in order to best market the
home. However, most should be able to adjust
their proposal to better suit the client's
budget. This may mean a partial staging, or
less rooms staged. While this may not be
their best recommendation, it will certainly
still better market the home.
Remember the goal of staging is to add value
to a property and to showcase its features.
Make sure you hire a professional stager
that has your and your client's best
interest always in mind.
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Thank you for your
continued trust and support. We have seen
tremendous success this year, and we do not plan
to stop now! Please contact a First Impressions
Home Stager to help you with your property. See
you next month!
Sincerely,
Bevin Googer
First Impressions
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