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Staging Works!
for agents in the lowcountry
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July 2007
- Vol 2, Issue 7
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Charleston agents, the summer is
heating up. Sales should be
increasing with the summer moves &
relocations. This issue is about
what we can do to help invigorate
your listings as well as increase
referrals and overall customer
satisfaction. Please read and
remember, we are always here to work
for you! |
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"Bevin Googer and her team are
Awesome. They came in and put
together a strategy and a plan
for our On site models that was
fantastic and will work for us
as a New Homes Sales Team now
and in the future. In this
market in Charleston we need
every edge we can get and Bevin
and First Impressions are one of
those companies that deliver
quick and easy solutions to
presentations in New Home Sales.
She came in and got multiple
options for us to get the job
done quick and economical. She
was able to work with what we
had and made improvements and we
have seen sales rise in just 3
weeks of her finishing just one
model that she has worked on. We
will use her and her company on
many more communities and
projects going forward."
Travis McCutchen
- Prudential Carolina New Homes
Division Sales Manager
Before & After gallery.... |
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Money..... Liquid Equity..... Paint....
These are all synonyms when selling a
home. Painting is one of the biggest
money makers in a successful staging.
Strangely it is something that sellers
often are the most reluctant to do. I
know, I hear it all the time.... I love
my colors. They make me (insert any
emotion). Sellers simply don't
understand that paint shows our
personality almost more than anything
else we have in our home.
The goal
of staging is to neutralize the home and
make it appealing to EVERYONE!
I find it interesting that more than 75%
of the homes I view are painted in
either plain old white, or have very
loud or dark colors. Most of these homes
have been on the market over 6 months
and no one wants to paint! I often see
comments like, 'motivated seller',
'decorating allowance' and 'price
reduced' with these same homes. It is a
concept I don't quite get.
Agents, it is very important that you
educate your sellers to the value of
neutrality. If you are concerned with
insulting your client or are unsure of
how to broach the subject let us help
you. Remember, we are here to do the
'dirty work' for you.....
See what a color change can do... |
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All of us in sales know the value of a
good referral base. Less time marketing,
less money advertising, more sales -
what could be better? The real question
is
how do you get referrals? The
answer is always the same -
give
outstanding customer service!
Customers who are happy will shout your
name from the rooftops. They will give
your number out to everyone they know.
You won't need to ask for their help,
but if you do, they will jump through
hoops to help you!
So, the next question is -
how can
a professional stager give you a higher
referral base? The answer is
amazingly simple & yet diverse. We help
you provide excellent customer service!
Let's look at some of the ways
we can
increase YOUR business...
Helping their home sell faster
- I know, that was just too easy an
answer. That makes it no less true.
Staged homes sell faster. Clients who
want to sell their home will be tickled
pink if it sells before their neighbors
home. Who will they give credit to? YOU!
Help them get higher offers
- Statistics show 3-9% higher offers!
This is significantly less than they
spent on staging & they'll get bragging
rights. While they are bragging to their
neighbors about how much they got for
their home - they are letting them know
what a great agent you are!
Help them move-in
- What? You didn't know about this one?
That's right, we can help your clients
move into their new home! Busy
executives, large families and older or
disabled buyers are great candidates for
this service. Give them a move-in gift
certificate at closing. We'll help them
pick paint colors, hire contractors,
hang photos and place furniture. They'll
remember you every time they talk about
the move & how easy it was!
Keep you out of the dog house
- Is your client's home in need of some
serious work, but you are afraid to rock
the boat? Bring us in to deliver the bad
news. If they don't like what we have to
say then you aren't getting the blame.
You can put it all on us. Better yet,
after the house hasn't sold (because
they refused to do the work) then you
can remind them of our recommendations.
Again, you are kept on the right side of
the fence!
Now that you know how we can grow your
business, what are you waiting for? Take
a good look at your listings & even your
new pending sales. What can we do for
you?
Find a specialist... |
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We hope that you've found this Summer issue
both helpful and interesting. We've been
getting calls from so many of you lately
wanting to know more. We apprecaite your
business and continued support! See you next
month!
Melissa Marro
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